Body Con Dresses feature With Herve Leger Again

The term Bon Con dresses or “Body Concious” has been bandied around for the last number of years, but the brainchild behind this style of the dress is the French Fashion Designer Herve Leger, who in the late 80′s originally conceived the “bandage dress”, and so Bon Con dresses were unleashed upon the world. The distinctive “body concious” silhouette synonymous with this style which extenuates the female figure was all down to what has now become an iconic dress.

Not able to use his name professionally since Max Azria bought His label in 1998, the Herver Leger brand was relaunched in 2007, since then however Leger has done little to move away from the original body concious concept that led to his fame.

This week during New York Fashion Week, further evidence of this was demonstrated, as the only creativity employed by Leger appeared to be in the splattered-paint effect print which was apparent on a number of the dresses, and the shortening of the hem-line to mid-thigh length; everything else about the dress essentially remained the same. Lisa Armstrong of The Times put it very succinctly, referring to the design as “hooker chic rather than haute chic.” great phrase Lisa!

Devoid of any real inspiration and creativity, and trotting out the same old thing is perhaps complacent? But then again, perhaps Leger has every right to be, as it just shows the value of celebrity – why? Well Herve Leger has celebrities queueing up to wear a Leger Designed Bon Con dress on the red carpet with their tanned legs and Bulgari Jewellery, and that’s why the like of Mischa Barton and Hilary Duff’s were in attendance at his show, and no doubt why his latest design will be copied and marketed by all the popular high Street brands and will appear on your favourite fashion website during Spring Summer 2010.

To finish off, I refer back to Lisa Armstrong, who puts it ever so eloquently “These are hellishly expensive dresses, yet they are selling faster than diet pills. But then, they have a similarly slimming effect.”

Bon Con dresses are a style that have become ever so popular on the high Street too and you don’t have to spend hundreds of pounds to own one, To see more affordable versions of his body concious dress click the button below

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