M&S Top The Generosity Charts
May 25, 2009 by Womens fashion Team
M&S has come top as far as generous cloth sizes are concerned, whereas the budget clothing retailer Primark, has come out worst.
These are the findings of a recent survey that declared M&S as the most generous clothes sizing and Primark as the least generous sizing when compared to the rest of the high street.
A survey of 1,000 women stated that they bought a bigger size of garment in Primark than they would have expected. Top Shop were also named as being less generous in their sizing.
By contrast in the same survey,M&S, George by Asda and Next were all highlighted as those brands who were more generous with their sizing.
The survey was conducted on behalf of Kellogg’s Special K, which also found that over a quarter of women shopped at particular stores because of the generous cut.
Laura Keay a representative from Kellogg’s Special K stated, “If a woman doesn’t fit into the size she thinks she is in a particular shop, especially if she is watching her weight, it can be upsetting and confusing,” .
Just under one third of women surveyed said that M&S had the most flattering sizes followed by George at Asda.
Next came in well in the survey, with sixteen percent stating that they were generous with their sizes, and made them feel slimmer because of it.
Primark came out worst amongst those surveyed, especially with the 45-59 year old age group who results show that twenty two percent stated that Primark’s sizes were the least flattering.
However from a personal point of view, the team here at Women’s Dresses have always found that budget retailers will always make savings such as these to keep the cost of the garment down, without too much of a thought about our fickle egos… Rock on Marksies!
WE would love to read your comments about this issue, do you find the same?
Make a comment below…
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No retailer has yet got the message about what larger women want, but M & S comes closest. Could all retailers please note: every woman wants to wear what is in fashion, and wants it to be flattering. If those two things are incompatible, surely at least one ahould be able to buy up-to-date colours, or detailing or general shape. Dedicated larger size shops avoid like the plague whatever is this year’s trend.
My heart used to sink in my size 20 days, whenever my favourite colour became colour of the year, because I knew that was the colour I was definitely not going to find.
The fatal expression is “cater for”. Shops say they don’t “cater for” larger-size spenders. The idea with money spending customers, whatever their size, is to woo, flatter, attract, persuade and charm, whereas catering-for is done by the Army cookhouse. Forget catering, please.
Any customer who isn’t buying from your shop is buying from your competitor. Money comes in one size only! Look up and down the High Street and estimate how many women couldn’t buy in your shop if they did come in. What are you going to do about that?
Valerie you make a very valid point! and we appreciate you thoughts and personal experience. As you point out specialist retailers often favour function over form which puts the more fashion concious female off, and the mainstay retailers often have limited choice, and that’s exactly the issue we have.
We can only supply what the retailers supply to us in terms of products and therefore have limited scope, however I would look to someone like Gok Wan who has championed the plight of designs for the larger sized ladies on the high street in his channel 4 shows and we at womensdresses applaud that.
Perhaps you can advise us as to who on the high street other than Marks & Spencer cater for the fuller figure and we’ll try and feature more of them.
Thanks again for your comment