GIVe:Women’s Clothing New Brand

Fashion entrepreneur George Davies is to open the first of his new GIVe Women’s Clothing Brand stores at Bluewater shopping centre in Kent.

Davies has reputedly pumped millions of pounds of his own money in the new Women’s Clothing brand he first discussed in 2005 when on a short break from his work for Marks & Spencer.

GIVe will open the first 2,300 sq ft Bluewater store on October 1, which will be closely followed by the launch of a 2,500 sq ft store in Liverpool One, and a 2,300 sq ft store in Sheffield shopping centre Meadowhall later that month.

There are expected to be up to 6 stand-a-lone Women’s Clothing stores, with up to 20 concessions in major department stores.

Davies, who originally founded Next back in the 80′s aswell as creating and putting his name to Asda’s George label, is also responsible for the Marks & Spencer’s Per Una sub-brand.

GIVe according to Davies is aiming his new Women’s Clothing brand at Females aged 30 and over and has said the range will be “affordable luxury”. It will be priced at similar level to high street businesses Karen Millen and Whistles.

It is understood that Davies is growing increasing exasperated with the handling of Per Una by Marks & Spencer’s Boss Stuart Rose who has moved it’s headquarters recently from Gloucestershire to London.

The GIVe brand was inspired by Davies’ grandaughter Evie who overcame a rare heart defect.

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